Meet Brad Brooks
Brad Brooks helps businesses and leaders navigate growth, transformation, and operational challenges through strategic coaching, consulting, and training. With a career spanning customer success, sales leadership, product management, and technology strategy, he has led turnarounds, enterprise rollouts, and revenue growth initiatives across hospitality, SaaS, fintech, and multi-unit operations.
Specializing in solving complex challenges—whether scaling a sales team, optimizing customer success operations, or driving a product to market fit—Brad takes a hands-on, results-driven approach rooted in pragmatic execution. Rather than just developing strategies, he ensures they are effectively implemented to drive real impact.
01
Coaching
- Leadership Development – Helping executives and managers refine their decision-making, communication, and team-building skills.
- Career & Transition Coaching – Guiding professionals in navigating career shifts and positioning themselves for leadership roles.
- Sales & Negotiation Coaching – Equipping sales professionals with the mindset and skills to close deals, build relationships, and maximize revenue.
02
Consulting
- Customer Success & Retention: Designing customer-centric strategies that drive engagement, reduce churn, and increase lifetime value.
- Sales Growth & Business Development: Building and optimizing sales operations, pipeline management, and revenue expansion.
- Product Strategy & Market Fit: Aligning product development with market needs, leveraging Pragmatic Marketing principles to scale efficiently.
Training
- Enterprise Sales Training: Helping sales teams master consultative selling, account expansion, and negotiation.
- SaaS & Go-To-Market Strategies: Training teams on adoption frameworks, onboarding strategies, and revenue retention best practices.
- Cross-Functional Alignment: Bridging the gap between product, sales, and customer success teams to drive business impact.
Turning Sales Teams into High-Performing Units
Sales teams often have the right talent but lack the structure and strategy to reach their full potential. In one instance, a team struggling with inconsistent results underwent a transformation through structured coaching, process improvements, and better use of automation. By implementing a clear sales framework, emphasizing rapid lead follow-ups, and training reps in consultative selling techniques, performance improved dramatically—quadrupling sales within a year.
Beyond the numbers, the real success came from reshaping how the team operated. Reps became more confident, engaged, and effective at uncovering customer needs. The organization didn’t just achieve higher sales—it developed a lasting culture of performance and accountability that continued driving success well beyond the initial engagement.
Does your sales team have the tools and mindset to consistently close deals?
Aligning Stakeholders to Close Enterprise Deals
Winning enterprise deals requires more than just having the right product—it demands navigating complex organizations, aligning multiple stakeholders, and building trust at every level. In one project, a client with a strong solution struggled to gain traction with a major enterprise buyer. By restructuring the approach, engaging key decision-makers, and demonstrating a clear return on investment, the engagement successfully transitioned from a limited pilot to a full-scale enterprise partnership.
The success extended beyond closing the deal—it hinged on ensuring a seamless transition. By fostering cross-department collaboration, refining the onboarding process, and integrating the solution into the enterprise’s existing workflows, long-term adoption and success were secured.
Enterprise deals are inherently complex. Organizations that master stakeholder alignment and execution are best positioned to win and sustain high-value partnerships.
Enterprise deals are complex. Are you positioned to navigate them effectively?
Breaking Down Silos to Align Sales & Marketing
A marketing team that produces content in isolation from sales is like a car with no engine—there’s motion, but no power. In one engagement, a company faced misalignment between sales and marketing, resulting in inconsistent messaging, wasted resources, and missed revenue opportunities. By introducing an agile workflow, establishing shared goals, and implementing a structured process for campaign execution, the organization successfully completed over 250 projects in a year while ensuring marketing efforts directly supported sales objectives.
The impact was immediate—improved lead quality, more effective sales conversations, and a unified go-to-market strategy. However, the most significant transformation was cultural: sales and marketing moved beyond working in silos to function as a single, high-performance team.
Are your sales and marketing teams working together or just coexisting?